AI commercial production for TV, digital and social

Commercials at the speed of automation

A commercial has seconds to earn attention. Artroom8 produces TV, digital and social commercials that use generative AI where it adds speed and scale, and human craft where it adds meaning. We're a film, TV and content studio based in Brooklyn, NYC, with offices in Washington, DC and Tampa Bay, and we make AI work in house.

The result is a commercial built by one team, from the first idea to the final file. Strategy, scripts, generation, live action and post all run under one roof, with one point of contact.

What we produce

• Fully generative AI commercials with worlds, products and characters created from the ground up.
• Hybrid commercials that mix live action, interviews or product photography with AI-generated environments and effects.
• CGI and animation spots, including character animation and motion graphics.
• Pre-roll and social cutdowns sized for every platform.
• Broadcast, radio, digital banners and out-of-home versions from the same campaign assets.

Our process

Strategy first

Every spot starts with creative strategy and script development. We clarify the audience, the single message and where the ad will run. AI can make a lot of footage quickly, and a clear brief keeps that footage pointed at a goal.

Pre-production

Scripts, storyboards and shot lists define the spot. For hybrid work we also handle locations and permits, wardrobe and stylists, art direction and set design, and talent and casting, union and non-union.

Production

Generative sequences are created and refined in house. When there's a shoot, our crews cover mobile, photo, social and broadcast production. Because generated elements are planned alongside the live action, the two blend instead of fighting each other.

Post-production

Editing, retouching, sound and finishing turn the raw material into a campaign. We build versions for broadcast, social, digital, pre-roll, radio and out-of-home, so one production feeds the whole media plan.

Why AI for commercials

Traditional commercial production is powerful, and sometimes it's the right answer. But it can be hard to justify a full shoot for every idea, every market and every platform. Generative production lets brands:

• Visualize concepts that would be impractical or impossible to film.
• Explore more creative directions before committing.
• Create more versions for different audiences and placements.
• Move from concept to delivery on a shorter timeline.

We'll tell you honestly when a project should be fully generative, when it should be hybrid and when a traditional shoot will serve you better. For a deeper comparison, read AI Commercial Production vs. a Traditional Shoot.

Craft that protects your brand

We've produced commercials, branded content and campaigns for brands and agencies, and we advise leadership teams on their content programs. That background shapes how we use AI. Every frame is reviewed by people who care about story, brand consistency and quality. Human heart with the speed of automation isn't a slogan for us. It's how the work gets made.

What you get from one partner

Because Artroom8 covers advisory, pre-production, production and post-production, your commercial doesn't pass between disconnected vendors. The people who write the script understand what the generative tools can do. The people generating shots know how the edit will come together, and the post team knows the media plan from day one. That continuity saves time, cuts down on revisions and keeps the creative idea intact from the first storyboard to the last cutdown.

New York based, working worldwide

From our Brooklyn, NYC studio we work with brands and agencies across New York and around the world, supported by our Washington, DC and Tampa Bay offices and a global production network.

Looking for longer-form storytelling? See AI film production and branded content production.